Principals
Bob Howards
CEO/Managing Partner
Know-How/ As the chief brain-trust of Lighthouse Marketing LLC, Bob Howards brings both a focused drive to grow his clients’ businesses plus the extensive experience to make it happen. In addition to his natural love of marketing promotions, he attributes his success to dozens of years in senior level positions with great agencies and working with exciting brands such as Burger King and Seven Up. With far-reaching knowledge of Face2Face™ Mobile Marketing, driving considerated purchases, Bob has created national programs such as GlaxoSmithKline’s “Quit Smoking” tie-in with NASCAR. As one of the ‘architects of value pricing’, Bob helped establish Taco Bell’s value positioning, an industry first. As one of the ‘pioneers of children’s marketing’, Bob spearheaded the launch of Burger King’s kids program.
Obsession/ Bob keeps the light shining brightly as the marketer of marketers by creating brandable programs that achieve measurably great goals and empowering his team members to do extraordinary work. Bob’s most rewarding experience comes from the clients’ shelves emptying, websites clicking through, phones ringing, and sales increasing.
