Bob
Howards
CEO/Managing Partner
Know-How/ As
the chief brain-trust of Lighthouse Marketing LLC, Bob Howards
brings both a focused drive to grow his clients’ businesses
plus the extensive experience to make it happen. In addition
to his natural love of marketing promotions, he attributes
his success to dozens of years in senior level positions
with great agencies and working with exciting brands such
as Burger King and Seven Up. With far-reaching knowledge of Face2Face™ Mobile Marketing, driving considerated
purchases, Bob has created national programs such as GlaxoSmithKline’s
“Quit Smoking” tie-in with NASCAR. As one
of the ‘architects of value pricing’, Bob helped
establish Taco Bell’s value positioning, an industry
first. As one of the ‘pioneers of children’s
marketing’, Bob spearheaded the launch of Burger King’s
kids program.
Obsession/ Bob
keeps the light shining brightly as the marketer of marketers
by creating brandable programs that achieve measurably great
goals and empowering his team members to do extraordinary
work. His marketing insight has earned several of PMAA
Reggie Awards but the most rewarding experience comes from
the clients’ shelves emptying, websites clicking through,
phones ringing, plus average checks and sales increasing.
Ron
Weinstock
President/Creative Director/Managing Partner
Know-How/ For almost 25 years, Ron Weinstock has been a leader in marketing and business planning having worked on both the client and agency side. Prior to Lighthouse Marketing, Ron grew his multi-division agency to over 45 employees. Ron held multiple senior level positions,
including being invited as a key Vice President on PepsiCo/Pizza
Hut’s ‘sales turnaround team’, where he
helped launch the Personal Pan Pizza. Working with dozens
of companies specializing in turnarounds, Ron has contributed
to hundreds of millions of dollars in clients’ sales
and gains in market share.
Obsession/ As the consummate "idea man", Ron not only creates results himself, but can also bring out the best concepts in others. Ron is known to shine a light
on fresh creative ideas by applying disciplines from one industry
to another and creatively stretching marketing dollars for
clients such as Cendant, Uncle Ben’s, Friendly’s,
La Salsa, Jenny Craig, Canon, DreamWorks, Sony and more. |