Client: Rip It Energy Drink

Type of service: Product Launch & Sweepstakes

The Situation:

• NBC's sales team was looking for a first-ever type consumer promotion to launch Rip It Energy Drink into new distribution channels.

The Inspiration:

• Associate Rip It Energy Drink with a target audience that could relate with Jeremy Bloom, Olympic athlete and World Cup Ski Champion.
• In-store sweepstakes complimented by a ski slope mountain sampling program.
  
• NACS trade show display featuring the sweepstakes and driving convenience store participation.

The Results:

• Launched client-first national distribution through retailers including WalMart.
  
• Exceeded participation goals.
  
• Grand Prize winner gets to ski with Jeremy Bloom.
  
• Taking it to the next level by launching a new Jeremy Bloom branded Rip It beverage.