Client: Pat & Oscar’s
Type of service: Brand Repositioning

The Situation:

• Owned by Sizzler’s parent company and challenged by defining their brand position, as they roll out to new markets.

The Inspiration:

• Unique to Lighthouse Marketing’s abilities, the relationship included:
  • Brand evolution
  • Strategic planning
  • Supervising the overall marketing direction
  • Developing all new vendor relations
• Launched a Brand, Product, and Operations Evolution.
• Improved the customer experience including clearer creative, new perceived value and refined the ordering process.

The Results:

• Today, Pat & Oscar’s enjoys sales growth often in the double digits along with their highest-ever guest satisfaction scores.
  
• Based upon those successes, Lighthouse continues to work with Pat & Oscar's to develop franchise marketing plans, system-wide promotional event production and PR programs.