Client: Newport Aquarium Shark Squad
Type of service: Face2Face™ Mobile Marketing

The Situation:

• Cincinnati’s own Newport Aquarium is looking to make a splash with potential visitors who have never experienced one of the country’s largest shark exhibits.

The Inspiration:

• Find a means of reaching and enticing new and lapsed visitors back to the entertainment venue.
  
• Build off of the Aquarium's campaign "Summer of Sharks", create a Face2FaceT program that targets families.
• Direct radio listeners to look for the Shark Squad and their Sharkmobile at major summer venues, where they can register to win a trip to the Atlantis Resort.

The Results:

• Designed to create excitement and keep the venue top of mind with families, this promotion hit the road the summer of 2005.
• Great results were achieved, including building commotion and stretching media dollars, always with a strong ROI as the goal.