Grolsch was looking for a new, fresh and creative look that would appeal to an upscale male audience of 25 plus.
The Inspiration:
The new tagline "Taste as Unique as our Swing top Bottle" was rolled out nationwide, leveraging the new bottle design and the product's great taste.
The Results:
The Lighthouse Marketing team, making the brand the focus and utilizing traditional media, proved once again that if it is what the client needs, then it is what we deliver.
